Wargame Company - Devon: 2016 Bold New Look & UX Overhaul
By 2016, Wargame Company - Devon had firmly established itself as a leader in outdoor adventure gaming, offering innovative paintball and laser combat experiences. To keep up with their ever-evolving brand and modern audience expectations, we undertook a complete website redesign, giving it a bold, high-impact look while still running on the Umbraco CMS for seamless content management.
A Striking, Immersive Digital Experience
The new website embraced a visually dramatic design with high-energy imagery, action-packed visuals, and immersive scrolling effects to make visitors feel like they were stepping onto the battlefield. We wanted the website to capture the excitement of the games before players even booked a session.
Key Features & Enhancements
- Bold, Action-Packed Aesthetic: High-contrast imagery, dark-themed elements, and modern typography combined to create an adrenaline-fueled look.
- Umbraco CMS: Ensured the team could easily manage and update content, game details, and pricing as their offering evolved.
- Advanced UX Features: Integrated early parallax scrolling effects to bring images to life as users navigated the site.
- Interactive Game Maps: A newly revamped game zone map, replacing the old Flash-based version, made it easier for players to explore the different battlefields.
- Overhauled Pricing Section: A more intuitive and visually engaging pricing overview helped customers compare game formats at a glance.
Impact & Success
The 2016 redesign elevated Wargame Company - Devon’s online presence to match the cutting-edge gameplay they offered. The new look and feel created an immersive, high-energy user experience, driving higher engagement and bookings while ensuring that the website remained easy to update and manage.
