Technik Floor: A Rapid Microsite Launch for an Innovative Flooring System
In November 2006, Grants of Shoreditch Ltd, a leading natural stone supplier, contractor, and consultant, was preparing to introduce Technik Floor, a revolutionary new flooring system. Bringing an innovative product to market is always a challenge, requiring the right messaging, technical documentation, and visual representation to drive interest. Understanding this, Grants of Shoreditch teamed up with industry giants ARUP and Linder to ensure their digital presence was as strong as their product.
A High-Impact Microsite in Just Over a Week
Given the fast-approaching launch, we worked closely with all stakeholders to create a clean, clear, and informative website that adhered to Technik Floor’s newly established branding guidelines. Despite the tight deadline of just over a week, we delivered a compelling microsite that effectively showcased the product’s advantages.
Feature-Packed for Maximum Engagement
Though a microsite, it was packed with features designed to captivate and inform:
- 3D Adobe Flash Animation: A dynamic video demonstrating how simple it is to lay Technik Floor.
- Installation Showcase: A curated selection of real-world installations and high-quality photography.
- Comprehensive Technical Information: Detailed specifications and documentation available for industry professionals.
- Live Demonstration Video: A real-time video showing the floor being installed, proving its ease of use.
A Strategic Success
The Technik Floor microsite played a crucial role in supporting the product’s launch, ensuring that prospective buyers, engineers, and industry experts could easily access and understand its benefits. The site balanced technical depth with engaging visuals, providing a strong first impression for this groundbreaking flooring system.
