In 2016, following a successful rebranding initiative, Simons Muirhead & Burton (SMAB) sought to enhance their online presence by redesigning their team page. Recognizing the importance of showcasing their talented professionals, the firm aimed to create a platform that highlighted the expertise and diversity of their team.
The redesigned team page was developed to align with SMAB's refreshed brand identity, emphasizing a modern and user-friendly interface. Each team member's profile was meticulously crafted to include detailed biographies, areas of specialization, and professional achievements, providing clients and visitors with comprehensive insights into the firm's human capital.
This strategic enhancement not only reinforced SMAB's commitment to transparency and excellence but also facilitated stronger connections between clients and the firm's legal experts, ultimately contributing to an improved client experience.
