Primasil Silicones Website Rebuild: A Scalable, SEO-Optimized Platform
We collaborated with Primasil Silicones to rebuild their website on Umbraco and Ucommerce as a fully responsive, mobile friendly website, delivering a flexible and scalable platform that could accommodate their vast product catalogue.
As one of the UK’s leading silicone manufacturers, Primasil offers an almost unlimited selection of extrusions, presenting a unique challenge in structuring product data while maintaining a seamless user experience.
Key Features & Enhancements
- Comprehensive Product Catalogue: We designed a structured and scalable system that allows Primasil to efficiently manage and present their extensive range of silicone extrusions.
- SEO-Optimized Architecture: The site was built with a strong SEO foundation, helping Primasil achieve better visibility in international markets, leading to a significant increase in global orders.
- Google Product Feed Integration: To enhance product discoverability, we extended the platform to sync directly with Google’s Product Feed, ensuring that products are visible across Google's shopping ecosystem.
- Loqate Integration: Implemented address validation via Loqate, improving accuracy in customer orders and reducing fulfillment errors.
- Email Marketing Automation: Seamless integration with Campaign Monitor for list management and targeted marketing campaigns.
- Resource & Documentation Hub: We built a knowledge center cataloging extensive documentation and insights into the use of silicone, making it a valuable industry resource.
The rebuilt Primasil website is now a robust e-commerce platform that not only showcases their expertise in silicone manufacturing but also streamlines order management and marketing efforts. With its strong SEO credentials and international reach, the site has become a key driver of new business opportunities.
