Podium Balls: Transforming E-Commerce for a Leading Athletics Supplier
In April 2006, Podium Balls, a trusted manufacturer and supplier of athletics equipment in the UK and worldwide for over a decade, sought our expertise to revamp their outdated and overly complex e-commerce website. Their existing platform was proving frustrating for both customers and website administrators, leading to poor usability and stagnant sales.
Challenges & Our Approach
The primary issue with their old website was its inflexibility. Administrators were unable to update product pricing and descriptions, meaning information quickly became outdated. This not only resulted in poor customer experiences but also led to lost sales opportunities.
Understanding their need for a more dynamic and user-friendly solution, we built a brand-new e-commerce website (www.podium-balls.co.uk) on a custom Content Management System (CMS). This new platform allowed Podium Balls to easily manage their product catalogue, update prices, and make real-time changes without requiring technical expertise.
The Results
The impact of the redesign was immediate and profound. In under a year, the new website processed over 500 orders—a remarkable improvement, considering they had not received a single order through their previous system in four years. By simplifying the website for both administrators and customers, we transformed their online store into a thriving sales channel.
Ongoing Success
Beyond delivering an intuitive e-commerce solution, our proximity to Podium Balls in the West Midlands allowed us to offer on-site support when needed, ensuring their website remained well-optimized and continued to drive growth. The success of this project reinforced the importance of user-friendly CMS solutions in modern e-commerce, helping businesses adapt and scale effortlessly.
It wasn’t until The Site Doctor took over the production of my website that I realised the difference it can make. I am still amazed by the level of traffic –and orders that come through the system almost daily. The Site Doctor has transformed both my website and my business in a way I never thought possible.
Mike Poggi | Managing Director, Podium Balls