Lucy Lighting: A Streamlined Content Management System for an Industry Leader
In January 2008, following the success of our work on Lucy Switchgear, Lucy Lighting approached us to revamp their website’s Content Management System (CMS). Their existing CMS was overly complex, making it difficult for their team to manage content efficiently while also failing to meet modern Search Engine Optimisation (SEO) standards.
A Unified and Optimized Solution
Given that both Lucy Lighting and Lucy Switchgear were powered by the same outdated CMS, they shared many usability challenges. Our task was to replace the existing system with a more intuitive and efficient platform that could:
- Improve Content Management: Provide a simplified, easy-to-use admin panel for updating and managing content.
- Enhance SEO Performance: Implement best practices to improve search rankings and online visibility.
- Ensure Seamless User Experience: Create a consistent digital experience that aligned with Lucy Lighting’s brand identity.
Key Features of the New CMS
- Fully Editable Content: The new CMS allowed Lucy Lighting to update nearly every aspect of their website without technical expertise.
- SEO-Friendly Structure: We implemented SEO best practices, including customizable URLs, meta tags, and improved site architecture.
- Advanced Search Functionality: A more intuitive search experience helped users find relevant products and information quickly.
- Secure and Scalable: Built with flexibility in mind, the CMS could scale as Lucy Lighting’s digital needs evolved.
Results and Long-Term Benefits
With the new CMS in place, Lucy Lighting saw an immediate improvement in site usability, allowing their team to efficiently manage and update their website. Additionally, the SEO enhancements resulted in better search rankings, increasing their online visibility to both existing and new customers.
By aligning the website’s structure with modern web standards and user expectations, we ensured that Lucy Lighting had a future-proof platform that could support their growth. For more details on this joint project, you can read our summary of the Lucy Switchgear CMS overhaul.
