In 2022, we assumed full responsibility for Læsøshoppen’s website, an e-commerce platform built on Umbraco CMS integrated with Ucommerce and utilizing the Igloo Theme. Initially, we had supported the site through our white-label development services, but upon taking direct control, we identified and addressed several challenges.
- Performance Issues Due to Catalog Size: The extensive product catalog was causing performance bottlenecks, affecting user experience and site responsiveness.
- Marketing Integration Needs: To enhance marketing efforts, the client required integration of product feeds with platforms like Facebook and Google.
- Language Barriers: Operating in Danish presented communication challenges, necessitating careful management to ensure accurate implementation and client collaboration.
Our Approach
- Performance Optimization: We conducted a thorough analysis of the site’s architecture and implemented optimizations to handle the large catalog efficiently, improving load times and overall performance.
- Feature Enhancements: We developed and integrated product feeds compatible with Facebook and Google, enabling effective product listings and advertisements on these platforms, thereby broadening the client’s marketing reach.
- Server Migration: To ensure better reliability and scalability, we migrated the website to new servers, providing a more robust hosting environment.
- Language Management: Leveraging our experience in multilingual projects, we facilitated clear communication and accurate implementation of client requirements, despite the Danish language interface.
Outcome
Improved User Experience: The site now operates smoothly, offering customers a seamless shopping experience even with an extensive product range.
Enhanced Marketing Capabilities: The integration of product feeds has empowered the client’s marketing team to effectively promote products across major platforms, leading to increased visibility and sales.
Strengthened Client Relationship: Our proactive approach in overcoming language barriers and technical challenges has fostered a strong, collaborative relationship with Læsøshoppen.
This project exemplifies our commitment to leveraging technical expertise to simplify complex processes, delivering tailored solutions that enhance user engagement and operational efficiency.
