Emmat Medical: A Modern Umbraco & Ucommerce Overhaul
In 2012, we partnered with Emmat Medical to overhaul their aging Flash-based website, replacing it with a fresh, clean, and fully responsive Umbraco & Ucommerce platform. As a leading supplier of high-quality medical equipment, Emmat needed a more scalable and user-friendly site to showcase their vast product catalogue while ensuring a seamless experience for both customers and internal teams.
A Streamlined and Powerful E-Commerce Experience
Rather than a direct e-commerce store, Emmat required a platform that emphasized quotations over online transactions due to the specialized nature of their medical products. We designed a system that guided users efficiently toward requesting quotes while maintaining a clean and easy-to-navigate structure.
Key Features & Enhancements
- Seamless Catalogue Synchronization: Integrated directly with their backend inventory system for automatic updates.
- Intuitive Navigation: Designed to make product discovery simple, despite the extensive catalogue.
- Quotation-First Approach: A clear and structured quotation request process, optimized for high conversions.
- Big Product Imagery: High-resolution images showcased products in detail, improving user confidence.
- SEO Optimization: Built with search engine best practices to drive organic traffic.
- Mobile-Friendly Design: Fully responsive to ensure accessibility across all devices.
The result was a modern, scalable, and high-performing website that not only enhanced Emmat Medical’s digital presence but also simplified the product browsing and quotation process for their customers. This overhaul ensured that Emmat could better serve their customers while maintaining efficiency in managing their product catalogue.
