In 2015, David Lawrence Rare Coins, a leading rare coin auction house, sought to modernize their online auction platform after years of maintaining an in-house e-commerce system.
Recognizing the need for a scalable and high-performance solution, they explored various options and identified Ucommerce as a potential fit. Based on our expertise in developing bespoke e-commerce solutions, the Ucommerce team directed them to us to bring their vision to life.
How We Helped
Given the size and complexity of their existing platform, our first step was to conduct a thorough assessment of the current system. We worked closely with the David Lawrence Rare Coins team to meticulously document every aspect of their website’s functionality—both existing and new—ensuring a smooth transition to the new platform.
Following this in-depth analysis, we collectively confirmed that Ucommerce would be the most suitable solution. With a detailed specification in place, we proceeded with designing, developing, and rigorously testing the new auction platform.
More Than Just Breakpoints
Our focus extended beyond just building a responsive website; we optimized every aspect of the platform to enhance performance and user experience. Key improvements included:
- Optimized Page Structure: We carefully designed the website layout to ensure that critical auction details appeared first, providing visitors with immediate access to essential information.
- Performance Enhancements: To reduce page load times, we minimized code size and implemented lazy loading for images, ensuring they only appeared as users scrolled down the page.
- Real-Time Bidding: A crucial feature for the auction house, we implemented a robust bidding system that updated in real-time, ensuring seamless auction participation.
- Automated Catalogue Synchronization: The website automatically synced the stock of over 80,000 items with the auction house’s backend database, ensuring accurate and up-to-date listings.
- Advanced Logging: We introduced detailed logging capabilities to provide insights into auction activity, user behavior, and platform performance.
The final result was a sleek, high-performance auction platform that not only modernized David Lawrence Rare Coins’ online presence but also provided collectors and bidders with a seamless and engaging experience.
