After acquiring a struggling business, The Chocolate Society team recognized the need to revitalize their online presence to prevent further decline. Initially managing the website independently, they eventually enlisted our expertise to design, build, and maintain a new e-commerce platform that would align with their vision and drive growth.
We developed a bespoke e-commerce website using the Umbraco Content Management System (CMS), providing administrators with a flexible and intuitive interface to manage all aspects of the site. This empowerment allowed The Chocolate Society team to efficiently update product offerings, manage content, and respond swiftly to market trends.
A significant feature of the new platform was the introduction of a monthly subscription box—a curated selection of limited-run chocolates. We created a dedicated landing page for this offering, showcasing each month's unique chocolates and incorporating a countdown timer to the next release. This initiative proved to be an overnight success, attracting a substantial subscriber base eager for exclusive, artisanal confections.
The website's well-structured, search engine-friendly code contributed to impressive search engine rankings, including achieving a first-page position on Google for the keyword "Chocolate." This visibility not only enhanced brand recognition but also drove increased traffic and sales.
Through this collaboration, The Chocolate Society transformed their online presence into a dynamic and profitable platform, effectively engaging customers and establishing a strong foothold in the competitive confectionery market.
