BH Savidge & Son and Woodfields Fruit Ltd, esteemed family-run farming enterprises in Herefordshire, recognized the need to modernize their online presence. Their existing website, built on the FarmPlan platform in 2017, had become outdated and no longer reflected the evolution of their brands. Additionally, the limited CMS capabilities and lack of user-friendly editing tools hindered their team’s ability to manage content effectively.
With plans to launch their new enterprise The Berry Hut and address recruitment challenges, they sought a refreshed website to appeal to a broader audience.
Our Approach
- Website Redesign and Development: We collaborated closely with their internal team to design a fresh, modern look for the website, ensuring it accurately represented their current brand identity. The site was rebuilt on the Umbraco CMS, providing them with comprehensive control over content management.
- Brand Modernization: The logos for their two core brands were updated to enhance their appeal across digital platforms and various branded materials, including clothing.
- Multilingual Support: To bolster recruitment efforts, the website was made multilingual, offering versions in Bulgarian, Romanian, Polish, and Ukrainian, facilitating international outreach.
- Third-Party Integration: We integrated the website with their bespoke recruitment management platform, streamlining the application process and enhancing operational efficiency.
- Team Training: Comprehensive training sessions were conducted via video link, empowering their team to manage the CMS independently.
Outcome
The revamped brochure-style website now effectively showcases the diverse facets of their business, presenting a fresh and appealing interface to visitors.
The enhanced CMS capabilities enable the team to manage all aspects of the site and its content autonomously, reducing reliance on external support.
The multilingual feature and seamless integration with their recruitment platform have significantly improved their recruitment process, allowing them to reach a wider audience.
This project exemplifies our commitment to leveraging technical expertise to simplify complex processes for our clients, delivering tailored solutions that address their unique challenges and objectives.
