In 2012, the team behind Bed and Breakfasts Guide embarked on a new venture by acquiring an existing business from another web agency. This acquisition presented challenges, notably performance issues due to the substantial volume of property listings, which adversely affected user experience and search engine rankings. Seeking a solution, they engaged our agency to revitalize the platform and integrate it with prominent online booking systems.
Upon taking over the project, our initial focus was on diagnosing and resolving the performance bottlenecks. Through a comprehensive audit, we identified several critical issues, some of which were conspicuous and significantly impeded the site's functionality. By addressing these problems promptly, we transformed the website from a sluggish, underperforming platform into a fast, accessible, and user-friendly resource. This optimization not only enhanced the user experience but also contributed to improved search engine visibility.
Recognizing the importance of broadening the platform's reach, we proceeded to integrate it with major online booking platforms such as Booking.com, Laterooms.com, and Eviivo. These integrations were designed to synchronize property listings, availability, and bookings, thereby streamlining operations for property owners and offering users a seamless booking experience. The collaboration with Eviivo, in particular, facilitated efficient management of reservations and availability across multiple channels, reducing the risk of overbookings and ensuring real-time updates.
To further amplify the platform's online presence, we collaborated closely with the client's chosen SEO partners. This partnership involved implementing strategies to enhance site performance, optimize content, and improve keyword rankings. The combined efforts led to a significant ascent in search engine results for numerous key terms, thereby increasing organic traffic and expanding the platform's user base.
This project exemplifies our commitment to not only resolving technical challenges but also to fostering collaborative relationships that drive business growth. By transforming the Bed and Breakfasts Guide into a high-performing, integrated platform, we enabled the client to capitalize on their new venture and establish a strong foothold in the competitive online accommodation marketplace.
