In 2019, 4Networking recognized the need to refresh their homepage to keep pace with the evolving needs of their business community. Just like business networking itself, a website must adapt and refine its approach to maximize engagement. Taking insights from user feedback and data from the original design, we streamlined the homepage by removing unnecessary content and focusing on the most impactful elements.
This revamp was a relatively simple but effective update, as most of the changes were handled directly within the Umbraco CMS. This flexibility allowed us to quickly implement and test the refinements, ensuring the adjustments had the desired effect without requiring a full-scale redevelopment.
By decluttering the homepage, we made it easier for visitors to find key information and take action, ultimately improving engagement and navigation. The result was a cleaner, more focused homepage that better reflected 4Networking’s dynamic and welcoming community.
This project highlights how small, well-considered changes can have a significant impact when guided by real user insights. By continuously refining the digital experience, 4Networking remains agile and responsive to the needs of its growing network.
