Turn negative reviews to your advantage

Turn negative reviews to your advantage

Nothing reassures a new customer quite like the experience of an existing customer, but its not always roses and that's ok if handled sensitively. No one likes a negative review, especially after…

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To 08xx or not 08xx that is the question

At some point, when setting up a new website or business you need to give some thought to your telephone number. In the UK we have numbers that start with 08 which have different charging rates…

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How to price your products

I blogged a few years ago about how to price your time I thought I should blog about how to price a physical product. Recently, I've been involved in setting up a new company selling all sorts of…

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Don’t dwell - get over it and move on

One thing that always amazes me in business is the tendency people have to dwell on things and then miss opportunities that are out there. If you spot an opportunity then weigh up the pros and cons…

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Delay sending an email until the next working day

I know there are a fair few people that have automatic delays on their email to avoid sending emails too quickly but for some time now I've wanted to restrict emails so they're only send during office…

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Starting something new - Part 2: Designing a brand

Read Part 1: Naming the business here So you have a name, what next? For us, it was all about getting the company's look and feel right (the brand). Branding a company is not just a matter of it's…

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Starting something new - Part 1: Naming the business

I've been a little quiet recently as other than running The Site Doctor, we've embarked on a new venture and as we're starting a new business from scratch. I thought it might be interesting for some…

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Do you know where your company's skills are lacking?

We're recruiting again and to work out what type of recruit we would benefit from the most, we decided to try and assess our strengths and weaknesses. It was a really useful exercise and meant that we…

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How to read and interpret a cohort chart - cohort analysis Part 2

In my last post about Cohort analysis I briefly introduced what a cohort graph is, in this one I'm going to go into a little more detail about how you can use it. I'm planning on releasing some code…

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