Settling with "it'll do"
Do you really want what you do to be classed as "it'll do"? At the moment it would appear that a lot of businesses are happy to say "It'll do" rather than put that extra mile to "It's excellent".
We've been avoiding "it'll do" like the plague for over a year now and although it's not always easy is so much more rewarding and produces a much better end product. I don't think this applies just to work you produce, what about a job advert or your working environment?
We've just started looking for new offices and staff, in both cases and we wanted more than "just another job" or "it's just another office", I want people to love working with and at The Site Doctor so we've been working hard to make it a reality. Finding THE office in THE location doesn't cost that much more (perhaps another month looking and a few extra quid) and making our positions that little bit more enjoyable won't really cost a lot more but will make our employees enjoy working with us and ultimately more loyal.
Does it really cost you more? I don't think so no. Getting a really special office will make you feel happier at work, feeling happier at works means you're more creative, being more creative generally results in being more productive. Feeling appreciated and enjoying your role will also increase the likelihood you'll want to rock up at work each day and do more while you're there so in both cases, going the extra mile will pay off.
What about marketing campaigns? Well it's the same thing, who talks about an "OK" viral advert? What buzz surrounds something "that'll do" in contrast to one that really goes the extra mile like the advert from Nike a while ago? I wonder how much more it cost to produce that against how much it cost to produce one of the awful run-of-the-mill TV adverts that are around at the moment?
Ask yourself, do you really want to settle with "it'll do"?