Several examples of pressing issues can be seen in the "Previous Website" screenshot.
The navigation system often overlapped the site’s content making it difficult to decipher between the content and menu options
Use of the navigation system was more often than not cumbersome and made it very easy for the user not to select the desired menu
The shortcuts on the right hand side of the content were misleading. Furthermore, once tracking information had been integrated into the site it was noted that over 80% of the visitors to the homepage were clicking on the “Free” link which took them to a page about free shipping on orders over £30 –they would then more often than not exit the site.
Altering the design of the site was outside the remit of our work so the alterations we made were kept as closely to those that would improve the site’s search engine ranking and increase sales.