Once an award had been selected, the visitor was given more information about the award, who qualifies, who should apply and what benefits the winner receives.
By splitting the entry form into 3 easy to follow steps with a clear, animated breadcrumb trail we simplified the application process which was very well received. The breadcrumb trail ensures the applicant know where in the process they currently are.
To assist the applicant further, we validated the data as it was entered into the form. This reduced the number of applications which were received with missing information.