A show of hands -why are you in business?
As part of the company's branding overhaul, I'm currently reviewing The Site Doctor's business plan to make sure it still fits in with where I want the business to go and what I would like to achieve and Stacey (our latest and greatest employee yet) asked the simple question "Why are you doing it?".
It's a good question and one I wanted a witty but honest response from but I couldn't think much further than "To make money" and "To improve our lifestyle" -both of which are perfectly valid I know but I would have liked something like "To make the world a better place through a variety of events aimed at improving people's outlook on live", complete tosh of course but hey.
So why am I in business? Why did I setup The Site Doctor -other than because I felt it was my calling and a quicker way to a better life? It's certainly not the money otherwise I would have given up a long time ago and it's certainly not the social status being a web developer brings so why do I do it? Personally part of it for me I think is to prove people wrong, this isn't the main motivator and I realise may not be the best reason but a part of me wants to be able to show all those people that told me I was mad when I first started talking about it they were wrong and they're the silly ones for suggesting otherwise...
Are you in business yourself? I'd love to hear why you do it, why you get and work hard -often for little initial reward. What drives you?